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Director Matteo Masin
Technique Video
Photography Marco Ferri
Production Nudesign
Agency DLV BBDO Milano

On the 1st of October (International Coffee Day) illycaffè asked to all coffee lovers around the world to help them to thank those who work every day to make a dream come true: coffee growers. People responded with thousands of messages; illy collected all those “thanks”, one by one, gradually filling sacks that normally carry beans with consumers' affection.

We then took the journey our coffee takes, in reverse, and carried all the messages to the growers. To tell them, in the best way possible, #thanks4thecoffee.