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Year 2021
Director Matteo Masin
Technique Video
Photography Nicola Picogna
Production Nudesign

Founded in 1967 in Fabrica di Roma, Catalano is today the leading Italian company in the Made in Italy ceramic sanitary ware sector.

The new corporate video "Onward" was designed and produced by Nudesign with a single objective: to immerse the viewer in the production heart of the company, to allow everyone to witness the essence of the transformation of ceramic material. 

A universe, Catalano's, made of earth and robots, cutting-edge technology and ancient gestures. 

The video takes us on a deliberately "slow" journey, a narrative in chapters that takes its time, without the frenzy of instagrammability, to recount a complex and profound reality that particularly fascinated us.