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Movement for experts

Year 2018
Director Matteo Masin
Technique Video
Photography Giovanni Andreotta
Production Nudesign

The tool of the cyclist’s trade is a bicycle: made of a frame, transmission and wheels. A frame, beautiful and important as it may be, is not capable of movement. Campagnolo brings the frame to life by adding movement, Movement for Experts.

A brand video for a digital campaign to promote the quintessence of Campagnolo. A Nudesign production from concept to final edit, shot under the rain in one of the most wonderful roads in the world near Lake Garda in northern Italy.