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Year 2021
Director Matteo Masin
Photography Nicola Picogna
Styling Sara Bertolini
Production Nudesign

A video to tell in a creative key and with an "out of the ordinary" language the story and DNA of the Israeli multinational company Keter, which for over seventy years has been inspiring people to create amazing spaces in their homes and gardens with innovative and high quality plastic products.  

A video commissioned to be screened inside the Peres Innovation Center in Tel Aviv, a narrative that we entirely conceived, designed and produced with the intention of telling in a "magical" key the chronological path and development of a company that, from a small workshop in Jaffa has become a world leader in the manufacture of resin products.